Newsletter Articles | March 1, 2013
Developing A Winning Marketing Plan: A Tried & True Process For Health & Human Service Executives
Developing A Winning Marketing Plan: A Tried & True Process For Health & Human Service Executives
Six Rules For Developing An Effective Marketing Plan
- Rule #1: Get clear direction from your CEO/Board of Directors about revenue expectations and the marketing budget before you begin.
- Rule #2: Product lines need to be framed in the context of your customers — not your organization.
- Rule #3: The market analysis process has great value as an internal education tool. (The organization that thinks it has no competition is lost.)
- Rule #4: Underestimate revenues . . .