When it comes to websites, looks matter. Before visitors begin taking in a website's content, mission, and available services, they measure their initial opinion of an organization on the site's visual presentation, meaning you have just a few seconds to make a major impact or do long term damage as to whether or not someone continues to learn about your company. It's best to provide users inviting and engaging images and clear and succinct copy. An attractive website also has its content organized for ease of use. The goal for your navigation schemes means creating access . . .