Marketing Hospital Psychiatric Services: Three Ideas To Increase Your Census Over the last few years I have met quite a few service providers who are faced with a declining census, and many of them have asked me if there is anything they can do to get more patients. In today's health care environment, this is an all too common scenario. Payers are increasingly requiring the least restrictive environment possible to treat patients. And so many of patients that in the past wound up on inpatient units are now being treated in an outpatient setting with crisis resolution teams . . .