WebMD Health Corporation, a leader in health information services for consumers, physicians, and other health care professionals, announced that it has entered into an agreement to acquire Aptus Health. The acquisition includes Aptus Health’s core brand Univadis, a global information and education platform delivering medical news, conference and research updates, and thought-leader education to 4 million professionals in 91 countries. In addition, the transaction includes Aptus Health’s EngagedMedia, which supports consumer engagement and adherence via an integrated mobile messaging platform and Tomorrow Networks, which offers data-driven, location-based mobile advertising and marketing solutions driven by consumer behavior. Financial terms of the acquisition were not disclosed.
The acquisition will combine the core competencies and scale of Aptus Health with that of WebMD and Medscape, the flagship consumer and health care professional brands in the WebMD network. The addition of Aptus Health’s flagship brand Univadis to the Medscape franchise will build on Medscape’s unrivaled reach as the leading global source of clinical news, health information, education, and point-of-care tools for health care professionals worldwide.
Based in Reading, Massachusetts, Aptus Health is wholly owned by Merck, known as MSD outside the United States and Canada. Aptus Health will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services. The acquisition is expected to be completed in October 2019 and is subject to customary closing conditions.
Aptus Health offers health and life sciences companies a truly connected approach to engaging health care professionals, consumers, and other stakeholders through an array of high-value digital information channels and services. By applying this portfolio of assets—informed by rich engagement data and analytics—Aptus designs and builds integrated multichannel engagement solutions that allow its clients to dynamically connect with their customers at key points in their decision-making journeys and impact behavior at scale.
WebMD Health Corporation, an Internet Brands Company, is the leading provider of health information services, serving consumers, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites.
This was reported by PR Newswire on September 30, 2019.
Contact information: Aptus Health, Global Headquarters, 55 Walkers Brook Drive, Suite 500, Reading, Massachusetts 01867; 888-225-4852; Website: http://aptushealth.com