The Semcasting Point-of-Care Solution (POC) allows health care providers to share information and advertising over Wi-Fi with people waiting for appointments. The service allows medical health care offices to display marketing specific to the consumers, such as information about pharmaceuticals, services available at the office, or potential insurance offerings.
Point-of-Care information from pharmaceutical, health insurance, and local hospital organizations have long been in place as posters and brochures to provide background information about health care products and services while in the provider’s waiting room. Semcasting’s POC solution takes this outreach to digital and directly to health care professional offices with information for those who use the office’s network. Those who log into the office’s Wi-Fi network have a choice to opt-in for ads while they browse the internet, read news, or play games. Opting in allows the office to display banner messages appropriate to those in the office.
Semcasting can also use Wi-Fi data to determine potential effectiveness of digital campaigns through analysis of Wi-Fi usage. It can then create Wi-Fi delivery programs for clients for delivery in desired office locations. Anonymous office data can then be cross-referenced with sales at the local pharmacy or engagement with insurance providers to determine the potential effectiveness of the marketing effort.
Semcasting is a data-as-a-service (DaaS) provider organization that delivers on-demand data. The data management platform is built around the company’s patented IP and device targeting technology Smart Zones which incorporates both online and offline data from consumers, businesses, mobile devices, and Internet sites to create qualified audiences for any campaign. Medical and Healthcare Data provided in support of prioritizing Point-of-Care solution messaging is compiled and referenced from public data, including the Centers for Disease Control and Prevention (CDC), Healthdata.gov, Prescriber Data Reporting, Physician Group Practice data, the Internet Prescription Drug List, and the U.S. Food and Drug Administration’s (FDA’s) National Drug Code Directory.
Semcasting provides targeted advertising, and attribution of digital marketing campaigns for multiple industries including finance, home services, sports, politics, and pharmaceutical and medical. On January 29, 2019, Semcasting platforms earned Certified status for information security by HITRUST. HITRUST certification means that the platform meets key regulatory and health care industry-defined requirements for managing security risk.
This was reported by Semcasting on July 8, 2019.
Contact information: Matthew Hedberg, General Manager of Professional Services, Semcasting, 41 High Street, North Andover, Massachusetts 01845; 978-684-7580; Website: https://www.semcasting.com