Otsuka America Pharmaceutical, Inc., announced that the company is the lead, founding sponsor of the WELL BEINGS Youth Mental Health Project, a multi-year, public health campaign launched by WETA, the flagship public broadcasting station in the nation’s capital. The sponsorship also includes the future PBS documentary series Hiding in Plain Sight: Our Mental Health Crisis (working title), executive-produced by award-winning filmmaker Ken Burns, produced and directed by Ewers Brothers Productions, which will focus on mental health issues ranging from anxiety, depression, bipolar disorder, schizophrenia, attention deficit hyperactivity disorder, addiction, suicide, and more.
WELL BEINGS addresses the critical health needs of Americans through broadcast content, original digital content, and impactful local events. The WELL BEINGS campaign debuts with the YOUTH MENTAL HEALTH PROJECT, featuring a variety of educational information and resources emphasizing mental health needs and amplifying the voices of youth in America. Diverse groups from around the country will participate in the program, including patients, families, caregivers, teachers, medical and mental health professionals, social service agencies, private foundations, filmmakers, corporations, and media sponsors.
The Hiding in Plain Sight: Our Mental Health Crisis (working title) documentary is intended for national broadcast on public media, as well as international distribution. The film will explore how young people are addressing their mental health needs and the impact of mental health stigma and stress on today’s youth, as well as advances in research and therapy. The four-hour film, produced and directed by Erik Ewers and Christopher Loren Ewers of Ewers Brother Productions, will look at the experiences of young people who live with mental health conditions and focus on the importance of awareness and compassion. This film will shine a clear light on what life is like for these young people as well as for the parents, teachers, friends, and health care professionals in their lives. The documentary will be accompanied by an expansive outreach, education, and social media campaign with a strong focus on direct engagement of youth and communities.
The WELL BEINGS Youth Mental Health Project will also feature a 24-city tour where teachers, counselors and youth can discuss topics around mental health today and review resources and information on best practices, including youth-focused engagement, training and support systems. The tour will be virtual and/or in-person, depending on the market and current public health concerns.
Otsuka Pharmaceutical Co., Ltd. is a global health care company with the corporate philosophy: “Otsuka–people creating new products for better health worldwide.” Otsuka researches, develops, manufactures, and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.
This was reported by Otsuka on May 21, 2020.