Industry Bulletins | October 5, 2020
New Jersey Health Insurer and Two Health Systems Form New Medicare Advantage Plan, Braven Health
Horizon Blue Cross Blue Shield of New Jersey (BCBSNJ) with Hackensack Meridian Health (HMH) and RWJBarnabas Health are forming Braven Health, a new payer-provider organization-owned Medicare Advantage plan. The new plan will be jointly operated by Horizon and HMH. The partnership with RWJBarnabas will begin after approval by the New Jersey Department of Banking & Insurance. Braven Health will initially serve beneficiaries in eight of the state’s 21 counties: Bergen, Essex, Hudson, Middlesex, Monmouth, Ocean, Passaic, and Union. Enrollment will begin October 15, 2020, for a January 1, 2021, effective date.
Braven Health plans will use Horizon . . .