Industry Bulletins | December 4, 2019
Blue Cross & Blue Shield Of Nebraska & Prime Therapeutics Offer New Medicare Advantage Benefit
Blue Cross and Blue Shield of Nebraska (BCBSNE) and their pharmacy benefit manager Prime Therapeutics LLC (Prime) are launching an over-the-counter (OTC) discount card for Medicare Advantage members starting January 1, 2020. BCBSNE’s Medicare Advantage members will receive a quarterly prepaid card by mail, redeemable for at least $25 per quarter. The Centers for Medicare & Medicaid Services (CMS) approved card can be used to purchase nearly 90,000 items like cold and allergy drugs, hearing aid batteries, oral care items, and pain relievers. Once the balance has been spent for the quarter, the OTC card converts . . .