Executive Seminars

OPEN MINDS executive seminars are intensive educational experiences focused on the management best practices health and human service organizations need to operate successfully in today's changing market. Paired with our highly regarded annual institutes, OPEN MINDS executive development seminars give attendees the opportunity to discuss specific management issues with OPEN MINDS experienced Senior Associates.


Finding The Path To Online Marketing Success: An OPEN MINDS Executive Seminar On Best Practices In Website & Social Media Marketing

June 4, 2018

Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters. It’s also a determining factor in your success with engaging payers, partners, funders and staff recruits. Join us for this interactive session where we explore best practices in evaluating and improving your organization’s online presence.

New Orleans, Louisiana

How To Develop A New Service Line: An OPEN MINDS Seminar On Building A Diversification Strategy & Conducting A Feasibility Analysis

June 7, 2018

In the current environment of changing consumer expectations and new financial models, one essential skill that all executives need to master is the ability to evaluate and modify current services – and to develop new services to meet the challenges and opportunities in the market. In this exciting session, we will review everything you need to know about developing a new service line. We will review how to analyze current service lines and determine strategic options for diversification, a structured approach for selecting new services for your organization and ensuring they are financially sustainable, a target costing model for launching new services. and a structured service line feasibility analysis and development process.

New Orleans, Louisiana

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