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Executive Seminars

OPEN MINDS executive seminars are intensive educational experiences focused on the management best practices health and human service organizations need to operate successfully in today's changing market. Paired with our highly regarded annual institutes, OPEN MINDS executive development seminars give attendees the opportunity to discuss specific management issues with OPEN MINDS experienced Senior Associates.

Finding The Path To Online Marketing Success: An OPEN MINDS Executive Seminar On Best Practices In Website & Social Media Marketing
June 4, 2018 | New Orleans, Louisiana

Having a contract with a managed care company is no longer enough. With health care reform creating more choices for consumers, the effectiveness of a provider organization’s website and “online presence” (social media buzz, search rankings, online reviews etc.) is more important than ever. Regardless of whether you are trying to reach new consumers or build better relationships with your existing consumers, your online brand presence and reputation matters. It’s also a determining factor in your success with engaging payers, partners, funders and staff recruits. Join us for this interactive session where we explore best practices in evaluating and improving your organization’s online presence.

  • Kristi Hamilton, MBA, CPPM, Senior Associate, OPEN MINDS
  • Timothy Snyder, Jr., Executive Vice President, OPEN MINDS

Best Practice Service Line Development: An OPEN MINDS Seminar On New Service Line, Design, Development, & Launch
June 7, 2018 | New Orleans, Louisiana

In the current environment of changing consumer expectations and new financial models, one essential skill that all executives need to master is the ability to evaluate and modify current services – and to develop new services to meet the challenges and opportunities in the market. In this exciting session, we will review everything you need to know about developing a new service line. We will review how to analyze current service lines and determine strategic options for diversification, a structured approach for selecting new services for your organization and ensuring they are financially sustainable, a target costing model for launching new services. and a structured service line feasibility analysis and development process.

  • Joseph P. Naughton-Travers, EdM, Senior Associate, OPEN MINDS

How To Develop A Successful Marketing Plan: The OPEN MINDS Seminar On Marketing Strategy
August 14, 2018 | Long Beach, California

A winning marketing plan is one of the basic business necessities that every health and human service organization needs – particularly in today’s changing market. However, creating a marketing plan can be a daunting task amidst the shifting environment. In this essential seminar, we will walk through the steps needed to design a successful marketing plan based on your organization’s strategic goals. The following key components will be discussed: Key steps to building a successful marketing strategy and comprehensive plans Essential components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment Case studies on successful marketing plan development and implementation

  • Timothy Snyder, Jr., Executive Vice President, OPEN MINDS

How To Prepare For & Succeed With Value-Based Reimbursement: An OPEN MINDS Executive Seminar On Organizational Readiness Assessment For Value-Based Contracting
August 16, 2018 | Long Beach, California

Once organizations gain the competencies needed for value-based contracting and have a leadership team with the necessary skills, the next important area to focus upon is the competencies that are needed to respond to and acquire a value-based contract. To help organizations assess their readiness, OPEN MINDS has developed its population health/value-based readiness assessment tool. This tool has been used to help organizations across the country ensure their teams are prepared for value-based contracting and have all the required competencies needed for success.  Key areas of the assessment include: Leadership, Organizational Infrastructure & Financial Management Technology Infrastructure Functionality Provider Network Management & Clinical Performance Optimization Consumer Access, Service & Engagement

  • Ken Carr, Senior Associate, OPEN MINDS
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