Executive Workshops

OPEN MINDS executive workshops are intensive, one-day educational experiences focused on the management best practices health and human service organizations need to operate successfully in today's changing market. Paired with our highly regarded annual institutes, OPEN MINDS executive development workshops give attendees the opportunity to discuss specific management issues with OPEN MINDS experienced Senior Associates.

Finding The Path To Marketing Success: An Executive Guide To Marketing Planning & Budgeting

June 5, 2017

Understanding the market is one thing and knowing what to do to respond to the market is another. As competition for contracts, referrals, revenue, and donations heats up, organizations in the field need well-developed marketing plans. But marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. Join this session for a look at best practices in building your organization’s marketing plan, including how to align your marketing plan with your strategic plan, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning.

New Orleans, Louisiana

How Effective Is Your Online Marketing Strategy? An Executive Guide To Digital Marketing & Social Media

June 5, 2017

Developing the essential elements for an online marketing strategy in today’s health and human service field has gone from “cutting edge” to “essential.” Why? In the age of the internet, web-based channels are the easiest and most effective way to communicate with donors, payers, referral sources, consumers, potential employees, and community stakeholders. For most organizations, this means “best practice” use of both your website and social media. But for many executive teams in today’s marketplace, the “online” portion of marketing is minimized (or non-existent). If your organization falls in this group, it means you practically don’t exist on the world’s most commonly used channels for finding health care information. And if your organization does not exist (or has a minimal presence) in these key online channels, you’re consistently missing out on revenue-generating opportunities. In this workshop, we’ll discuss the steps you need to take to develop a fully fledged and… Read more »

New Orleans, Louisiana



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