June 5, 2017
Understanding the market is one thing and knowing what to do to respond to the market is another. As competition for contracts, referrals, revenue, and donations heats up, organizations in the field need well-developed marketing plans. But marketing to consumers and referral sources requires new skills and competencies for many health and human service organizations. Join this session for a look at best practices in building your organization’s marketing plan, including how to align your marketing plan with your strategic plan, how to structure a “winning” marketing plan, and the importance of metrics and data to marketing planning.
New Orleans, Louisiana