Free Executive Web Briefing Courtesy Of Genoa Healthcare

October 1, 2020 | 1:00 p.m. Eastern

The pandemic has caused a big shift in how behavioral health services are delivered. Many services have shifted to telehealth and many offices have had to close their doors or curtail programs. But not all consumers are well-served by “virtual only” models – and this fall, payers and health plans will be looking for more on-site services.

The question is how best to reopen and provide the “hybrid” services – part virtual and part on-site – that payers are looking for and that adequately meet rising consumer demand. Reopening has its operational challenges – new service processes, new safety guidelines, and new consumer interactions. And, the financial issues of reopening are many – higher costs, lower service capacity, consumer engagement, and more.

Learn from executives who have first-hand experience operating through the pandemic and reopening behavioral health programs in this timely executive discussion.


Join Genoa Healthcare, OPEN MINDS, and executives from three behavioral health centers to hear a panel discussion on barriers and successful strategies for reopening. Executives from centers in Arizona, New Jersey and Ohio will discuss how they were able to serve their communities throughout the pandemic. During this event, attendees will:

  • Understand the challenges of reopening on-site behavioral health programs
  • Identify the role consumer engagement plays in successfully reopening
  • Hear firsthand stories from executives who have successfully remained open and are reopening services


Key findings from the survey of behavioral health Chief Executive Officers include:

  • Demand for behavioral health services is increasing, with 52% of behavioral health organizations seeing an increase in the demand for services;
  • Capacity is diminishing as a result of the pandemic, and 54% of organizations have had to close programs while 65% have had to cancel, reschedule or turn away patients; and
  • Organizational viability and access to care for millions is at risk of disappearing. Organizations have lost, on average, nearly 23% of their annual revenue, and 39% believe they can only survive six months or less.

Featured Speakers

Susan Devlin, Executive Director of Comprehensive Behavioral Health Care of Bergen County

Susan Devlin is Executive Director of Comprehensive Behavioral Healthcare in Bergen County, New Jersey. CBH Care provides community-based mental and behavioral health services in Northern New Jersey treating individuals, families and providing mental health resources to communities. Susan has been with the organization for 30 years, having started as a hospital liaison when Bergen New Bridge Medical Center was known as Bergen Pines Regional Medical Center. She held a variety of positions over the years, most recently serving as Associate Executive Director. She currently serves on the Board of Directors for the Technical Assistance Collaborative, a national nonprofit based in Boston.

Jeff O’Neil, President & CEO of Greater Cincinnati Behavioral Health Services

Jeff O’Neil serves as the President and CEO for Greater Cincinnati Behavioral Health Services, a large, comprehensive behavioral health organization in Cincinnati, Ohio. He has worked in the field of behavioral health for 29 years. Jeff has led and directly worked at all levels in behavioral health services including residential treatment, housing, care management, counseling and integrated care. He has extensive clinical, administrative and managerial experience and his leadership areas of focus and expertise include strategic planning, operations, service development and organizational change. Jeff’s passion is heavily rooted in supporting persons with the most challenging mental illnesses and addictions along with their family members. Over the last several years, he provided the vision and leadership for successful mergers resulting in an organization that currently serves over 30,000 people annually and is supported by a budget of $48 million and 700 staff. Jeff hold a bachelor’s degree in psychology and a master’s in education with a focus on agency and community counseling. He also holds an independent clinical licensure in the state of Ohio.

Steven Sheets, President & CEO of Southwest Behavioral and Health Services

Steven Sheets is President and CEO of Southwest Behavioral & Health Services in Phoenix, Arizona, one of the largest community-based behavioral health providers in the state, employing just under 1,000 people including psychiatrists, psychologists and therapists. Steven has been with SB&H for eight years and has spent more than nine years in the behavioral healthcare industry. He earned a bachelor’s degree from Grand Canyon University and master’s degree in professional counseling from Ottawa University. He has held an Arizona Independent Professional Counseling license since 2016.

Monica E. Oss, Chief Executive Officer, OPEN MINDS

Monica E. Oss, M.S. is the founder and chief executive officer of OPEN MINDS, a national market intelligence and strategic advisory firm specializing exclusively in the markets of the health and human service field serving consumers with chronic conditions and complex support needs. For the past three decades, Ms. Oss has been at the forefront of clinical, management, and technological innovation in the sectors of the health and human service field serving consumers with chronic conditions and complex support needs. She leads a team of 200+ advisors, subject matter experts, and analysts focused on a single mission – to improve the care delivered to these consumers by supporting the business information needs of the organizations that finance and deliver their care.

Christy Rosado, Senior Vice President, Genoa Healthcare

Christy Rosado joined Genoa Healthcare in 2010, and was promoted to Senior Vice President, in 2019. In her role, Rosado is responsible for driving pharmacy growth, both through new and existing pharmacies. She has over 20 years of experience in the retail pharmacy industry, including training, recruiting, sales and management. Rosado began her career in 1994 as store manager for CVS Pharmacy. From 1998 to 2010, she worked for Rite Aid Pharmacy, holding several positions including Training Store Manager, Regional Trainer, Front End Supervisor, Regional Pharmacy Recruiter, District Manager and Pharmacy District Manager. Prior to her departure from Rite Aid, she was responsible for pharmacy operations for 29 pharmacy locations, including management of customer and associate relations. Rosado’s strong leadership skills have propelled her through a successful career, but it’s her passion for connecting with people and delivering on Genoa Healthcare’s mission that truly makes a lasting impact. Rosado’s expertise, clear objectives, and continual development of sales models and prescription volume projection, have resulted in unprecedented pharmacy growth for the organization. Rosado graduated from Danville College in 1991, majoring in Marketing.

Registration for this executive web briefing has been provided at no charge courtesy of Genoa Healthcare.

Unable to attend? Still register! At the conclusion of the event, all registrants will receive a recorded copy of the executive web briefing and presentation slides.

Event Sponsored By:

About Genoa Healthcare

Genoa Healthcare has been serving the behavioral health community for nearly 20 years, providing pharmacy services, telepsychiatry and medication management solutions. Today, Genoa Healthcare serves more than 800,000 individuals annually in 47 states and the District of Columbia, and fills more than 15 million prescriptions per year. Genoa Healthcare is the fifth largest drug chain in the U.S., with more than 450 pharmacies located within behavioral health centers. Visit

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