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Exclusive Event For Members Of The Leadership Council For Children’s Services
July 9, 2014

This event has passed. Slides and video from this event can be found here.

Achieving your revenue goals requires up-to-date knowledge about new marketing and fund development techniques. Marketing is no longer about selling to the customer but has transitioned into consumer engagement. Leaders in today’s environment are faced with increased competition and now must create a desire on the part of funders to use their services. Does your organization have a strategic marketing plan to attract referrals and tactics for reaching out to customers? Likewise, fund development has moved from asking others to donate to offering opportunities to be involved in social investing. Does your organization know the new language of fundraising, and are you optimizing social media opportunities to engage donors to invest in your mission?

Join our experts, Aida Porras and Howard Shiffman, both Senior Associates at OPEN MINDS, in discussing these changes and learn what you need to do to change your approach.


This 90-minute web briefing will focus on:

  • Trends driving the end of traditional marketing
  • The new role of consumer and donor
  • New & forward thinking tactics for successful marketing and fund development
  • How to adapt your organization’s marketing and fund raising plan for the future
  • Becoming a thought leader: social media strategies

This web briefing is an exclusive event for members of the Leadership Council For Children’s Services. If you are not a member and would like more information on the Leadership Council and how to become a member, please visit:

Featured Speakers

Aida Porras, M.A., Senior Associate, OPEN MINDS – Ms. Porras has over 22 years experience in behavioral health marketing and business development. Prior to her current role as Senior Associate, Ms. Porras served as business development associate for OPEN MINDS.

In her career, Ms. Porras has had a broad range of experiences in private for-profit, non-profit, and public sector delivery of behavioral health and social services. She started her career as a behavioral health clinician, working in community mental health clinics, residential treatment and hospital settings. Subsequently, Ms. Porras held numerous senior business development management positions for psychiatric hospital systems and residential treatment programs. Later, she was vice president of marketing for a privately held behavioral health organization with services for adolescents in 6 states.


Howard Shiffman, M.A., Senior Associate, OPEN MINDS  – Mr. Shiffman brings over thirty years of successful organizational and business experience in human service fields including expertise in executive management, strategic planning, business development, finance, marketing, market intelligence research, fundraising, and board development. For OPEN MINDS clients, Mr. Shiffman brings hands-on expertise that comes from successful management and consulting with a number of programs. He has a unique ability to “think outside of the box” when it comes to program and revenue growth, cultivating strategic partnerships and in fostering personal relationships.

Prior to joining OPEN MINDS, Mr. Shiffman successfully led a number of organizations and programs. He most recently served as chief executive officer of Griffith Centers for Children, a COA‐accredited, full service treatment program for severely troubled youth and their families. He also developed one of the first offense‐specific sex offender program in the United States.

Registration for this executive web briefing has been provided at no charge courtesy of the Leadership Council For Children’s Services.

Unable To Attend? Still register! At the conclusion of the event, all registrants will receive a recorded copy of the executive web briefing and presentation slides — regardless of attendance.


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