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June 24, 2015 — Exclusive Executive Web Briefing For Members Of The Leadership Council For Children’s Services

Don’t be left behind! U.S. charitable giving jumped 13% in 2013 and new techniques for raising money are constantly advancing. Providers in the non-profit sector have great opportunities to increase their revenue by gaining additional share of the available charitable dollars being donated to support social changes. Leaders need to be aware of how techniques of fundraising are changing from donor support to a social investment model. With this change, organizations must adapt their language, tactics, marketing, and tools to capture charitable contributions. In order to effectively compete for contributions, organizations must differentiate themselves for their non-profit competition and become “the charity of choice.” Leaders must ask themselves: Is my organization a thought leader that can attract the most charitable individuals in my community? Does my organization have the social media competencies to engage donors to invest in my organization?

These and other questions will be answered as we discuss the ways you can increase revenue through proper use of social media, marketing techniques, and utilization of the new language of fundraising.


During this 90-minute web briefing, Paul Neitman and Howard Shiffman, Senior Associates at OPEN MINDS will focus upon:

  • Techniques to become and maintain thought leadership
  • Changing your organization’s fund development language to attract the new generation of social investors
  • Using social media effectively to communicate your message to donors and supporters
  • Marketing techniques that engage your target population

This web briefing is an exclusive event for members of the Leadership Council For Children’s Services. If you are not a member and would like more information on the Leadership Council and how to become a member, please visit:

Featured Speakers

Paul Neitman, LMSW, Senior Associate, OPEN MINDS — Mr. Neitman has over 35 years of experience in the health and human service field, most recently as chief operating officer of Holy Cross Children’s Services in Michigan.  Throughout his career at Holy Cross, where he started as a treatment specialist, Mr. Neitman served in both clinical and business leadership positions.  This included executive responsibilities for two acquisitions — an inpatient substance abuse treatment organization and a counseling organization.  During these acquisition activities, he served on the due diligence committee and lead the initiative to integrate the organizations into Holy Cross.

Howard Shiffman, M.A., Senior Associate, OPEN MINDS  — Mr. Shiffman brings over thirty years of successful organizational and business experience in human service fields including expertise in executive management, strategic planning, business development, finance, marketing, market intelligence research, fundraising, and board development. For OPEN MINDS clients, Mr. Shiffman brings hands-on expertise that comes from successful management and consulting with a number of programs. He has a unique ability to “think outside of the box” when it comes to program and revenue growth, cultivating strategic partnerships and in fostering personal relationships.

Prior to joining OPEN MINDS, Mr. Shiffman successfully led a number of organizations and programs. He most recently served as chief executive officer of Griffith Centers for Children, a COA‐accredited, full service treatment program for severely troubled youth and their families. He also developed one of the first offense‐specific sex offender program in the United States.

Registration for this executive web briefing has been provided at no charge courtesy of the Leadership Council For Children’s Services.

Unable To Attend? Still register! At the conclusion of the event, all registrants will receive a recorded copy of the executive web briefing and presentation slides — regardless of attendance.

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