June 24, 2015 — Exclusive Executive Web Briefing For Members Of The Leadership Council For Children’s Services
Don’t be left behind! U.S. charitable giving jumped 13% in 2013 and new techniques for raising money are constantly advancing. Providers in the non-profit sector have great opportunities to increase their revenue by gaining additional share of the available charitable dollars being donated to support social changes. Leaders need to be aware of how techniques of fundraising are changing from donor support to a social investment model. With this change, organizations must adapt their language, tactics, marketing, and tools to capture charitable contributions. In order to effectively compete for contributions, organizations must differentiate themselves for their non-profit competition and become “the charity of choice.” Leaders must ask themselves: Is my organization a thought leader that can attract the most charitable individuals in my community? Does my organization have the social media competencies to engage donors to invest in my organization?
These and other questions will be answered as we discuss the ways you can increase revenue through proper use of social media, marketing techniques, and utilization of the new language of fundraising.
During this 90-minute web briefing, Paul Neitman and Howard Shiffman, Senior Associates at OPEN MINDS will focus upon:
- Techniques to become and maintain thought leadership
- Changing your organization’s fund development language to attract the new generation of social investors
- Using social media effectively to communicate your message to donors and supporters
- Marketing techniques that engage your target population
This web briefing is an exclusive event for members of the Leadership Council For Children’s Services. If you are not a member and would like more information on the Leadership Council and how to become a member, please visit: http://openminds.com/leadership-council/.