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September 3, 2020, 1 pm EDT

Creating a web site and waiting for consumers to find you is no longer enough. With consumers having more choices, the effectiveness of a provider organization’s web site and “on-line presence” (social media buzz, search rankings, on-line reviews etc.) is more important than ever. Whether you are trying to reach new consumers or build better relationships with your existing consumers, your on-line brand presence, reputation and web site performance matter. On-line presence is also a determining factor in your success with engaging payers, partners, funders and future employees. Join us for this web briefing to learn best practices for evaluating and improving your organization’s on-line presence using search engine optimization and other digital marketing strategies.

Featured Speakers

Rob Hickernell, MBA, Executive Vice President, OPEN MINDS

Rob Hickernell, MBA, brings over 20 years of web site development and maintenance, digital marketing and reporting, data analytics, and conversion attribution experience to the OPEN MINDS team. Mr. Hickernell currently serves as executive vice president, leading projects related to website development and maintenance, digital marketing, website reporting, data analytics and conversion attribution, and web site optimization, acquisition, and retention.

Registration is free and limited to Elite Members of the OPEN MINDS Circle. Contact us at 855-559-6827 or if you are not currently an elite member and want to join, for access to the webinars, blueprint, and more market intelligence on the specialty health and human services market.

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