September 3, 2020, 1 pm EDT
Creating a web site and waiting for consumers to find you is no longer enough. With consumers having more choices, the effectiveness of a provider organization’s web site and “on-line presence” (social media buzz, search rankings, on-line reviews etc.) is more important than ever. Whether you are trying to reach new consumers or build better relationships with your existing consumers, your on-line brand presence, reputation and web site performance matter. On-line presence is also a determining factor in your success with engaging payers, partners, funders and future employees. Join us for this web briefing to learn best practices for evaluating and improving your organization’s on-line presence using search engine optimization and other digital marketing strategies.