No Time for Marketing? Let The OPEN MINDS Virtual Marketing Team Position You For Future Sucess!
Let’s be honest. Now that health care reform has created a more competitive field among provider organizations, marketing is still something you don’t always have time for as you try to navigate the changes coming in the next several months. No organization, regardless of size, can afford to ignore that have an integrated marketing strategy is a key factor for acquiring and maintaining new clients who now have the power of choice for selecting mental health services. That, combined with the fact that the average provider organization lacks the appropriate marketing talent and knowledge means that waiting until health care reform kicks in to think about what to do means it’s too late. But there is a way to prepare for the future…
The Solution?
To help you kick start those necessary marketing efforts, OPEN MINDS now offers you your own Virtual Marketing Team, becoming your one-stop shop for establishing a solid marketing presence in today’s competitive health care space.
The Virtual Marketing Team (VMT) offers provider organizations part-time, senior-level integrated marketing leadership for situations in which a full-time, salaried marketing role is unnecessary, expensive or difficult to find. OPEN MINDS created this program in response to many of our clients’ needs for a single source to manage integrated marketing strategy, planning, creative and program execution. Our VMT can address all of your marketing needs to make sure you’re properly positioned to drive new revenues into your organization while helping you optimize your allocation of resources to produce significant results without having to significantly increase your overhead.
How It Works…
The VMT consists of one of our Senior Associates who work with you to determine the level of support your organization requires. Based on a half-day planning session and a review of your current efforts, we work with you to create a cohesive integrated marketing program based on two primary factors: the time requirement and the marketing deliverables.
You can contract our VMT typically for six month intervals or even a year at a time. The most common arrangement for our services is a fixed monthly fee; we can also provide project-based fees if and when the situation demands it. Should we learn that your organization would benefit from a dedicated, in-house resource, your Virtual Marketing Team can also assist you in recruiting the best qualified talent.
Why A VMT?
The VMT offers you a dedicated marketing resource who understands both traditional and interactive marketing strategies. Based on your target audience, your VMT creates a program that looks at all avenues to get your message out and works behind the scenes to make it happen.
- Immediate dedicated support — Your VMT starts working for you as soon as we receive your signed contract. No having to recruit, sort through resumes or conduct extensive interviews.
- Proven leadership — Your VMT is a senior-level marketing leader who is accustomed to collaborating with executives and management teams.
- Marketing savvy — Your VMT provides an integrated approach to marketing, applying a comprehensive strategy along with actionable results to take you from strategy to implementation in less than thirty days.
- Metrics management — Your VMT works with our support staff to track the right data you need to ensure your marketing efforts make the proper impact. You’ll benefit from monthly reports to help you and your VMT plan for the next steps for success.
- Reduced risk and costs — Your VMT is low-risk and low-cost in comparison to hiring a full-time, salaried marketing staff.
What Can A VMT Do For Your Organization?
To give you an idea of what your VMT can do for your organization, the following is just a partial list of the full complement of programs a VMT can offer:
- Strategy Development — Develop marketing plans; Conduct market research; Develop brand identities; Create integrated communications systems
- Web Presence Management — Comprehensive web site management, including copy editing, web redesign and technical development; Social networking integration; Search engine optimization, evaluation and administration
- Project Management — Plan and execute processes, programs and events; Train staff, coordinate efforts of other stakeholders as appropriate; Provide regular reporting and evaluation mechanisms.
- Social Responsibility — Plan and execute engagement in the local community; Integrate press campaign and online communication; Educate and engage internal staff.
- Public Relations — Develop press and media strategies; Identify target audiences, key media and story angles; Develop and distribute press releases, media alerts and story pitches.
- Branding — Conduct market research to develop brand and value proposition; Work with designers to develop brand identity package; Coordinate with production vendors for materials.