In this new era of consumer-driven sales, how is your target market choosing the services they need?
Your target consumers have evolved. A recent study shows 90% of consumers in need of health-related services use the Internet to find, browse, or research options before making a purchasing decision. The Internet and social media ‘word of mouth’ is now #2, only behind physicians, as the most influential referral source for health care services.
This change in consumer behavior requires a shift in how you approach referral generation. Web searches, online reviews, blog recommendations, and social media discussions now play a key role in successful referral strategies. If your organization is not structured to capitalize on the new market of consumer-driven sales, you’re losing critical referrals (and revenue) to competitors. So, with potential revenue at stake, how confident can you say you are with your organization’s web marketing strategy? Are you ready to compete in an environment where consumer treatment decisions and referrals are driven by the web?
To assist health and human service industry organizations in answering these questions, OPEN MINDS has partnered with Fuuzio, a leading Internet marketing firm, to create a high-impact consultation program focused on developing winning marketing strategies that embrace the power of the internet. Our expert team will assess your current web marketing strategies, provide recommendations, and guide you on the path to maximizing referrals in this new era of consumer-driven online sales.
Program Components
- Identification of programs and services that would benefit from a web marketing strategy
- Review of your current referral marketing and referral management strategies for those programs and services (including relevant web site content, navigation, and search engine results)
- Creation of a market segmentation map of target customers and key attributes for those programs and services
- Conduct a gap analysis of needed processes, competencies, and capacity to manage web referrals
- Develop recommendations for a web marketing strategy for each program – market segmentation with attributes, web site enhancements, referral management processes, and web marketing areas of focus
- On-site briefing on findings and recommendations with planning session on implementing your recommended web marketing strategy
This program includes a thorough research phase and desk review of your referral proficiencies (competition, pricing, marketing plans, budgets, customer experience data, admission summaries, etc.), conference calls and online meetings with your team to review strategy (data capture systems, structure, field activities, planning, competitive factors, data management, etc.), and an on-site meeting with your team to present our research, assessment findings, and recommendations for an optimal web-based marketing strategy tailored to your organization.