Are You Losing Revenue You Don’t Even Know About?
Compare Your Online Presence To Your Competitors & Find Out!
In health and human services, 90% of referrals now involve an internet-based research component. This means your target consumer has evolved; they are now relying on web searches, reviews, rankings, recommendations, and social media discussions to choose the programs and services they need.
This change in consumer behavior requires a shift in how you approach referral generation. Your online presence, in large part, is now a determining factor in whether a potential consumer chooses your services. Most providers have no idea what their online presence is – what will patients and their families see when they search online for services or providers? And if you can’t even be found online, you’re not even up for consideration—giving you no chance at competing in this new consumer-driven market.
Despite the increased importance of organizational web presence and online reputation management, our research at OPEN MINDS shows that more than 70% of the field is improperly managing these essential business channels – though they might not realize it. Are you confident your organization isn’t losing referrals (and revenue) you don’t even know about?
To address this question, OPEN MINDS has partnered with Fuuzio, a leading internet marketing firm, to provide a thorough assessment of organizational online presence and reputation. Our expert team will bring you the critical information and strategic insight needed to evaluate your current strategy—and provide detailed recommendations for building a more effective (and lucrative) online presence. The program has seven key elements:
- Identification of the programs to include in the web presence assessment
- Creation of market segmentation map of target customers and key attributes for those programs
- Identification of five key competitors to include in the comparative web presence and web assessment analysis
- Assessment of your program’s web presence and comparative market positioning online (ranking, social presence, reputation, reviews, etc.)
- Assessment of your competitors’ market positioning online (ranking, social presence, reputation, reviews, etc.)
- Development of a report of findings of comparative web presence and web reputation assessment – along with recommendations for improving your programs’ relative positioning
- On-site briefing and planning meeting to review findings and recommendations
Our program will help your team assess how you compare to your competition in positioning and referral generation on the Internet – and a half-day briefing and planning meeting to develop a strategy for success. Contact us today and ask what we can do for your organization!