This web briefing was delivered by George Braunstein, RN, FACHE, Senior Associate, OPEN MINDS, on July 2, 2020 as part of The OPEN MINDS Executive Blueprint For Crisis Management – Building Organizational Sustainability & Success In A Disrupted Market series. In the web briefing, Mr. Braunstein discussed how to shape service lines as business units that are responsive to market needs; find cost-effective implementation approaches; understand the needs of all of your customers—payers, government agencies, and consumers; develop a traditional service line portfolio management model; and build a new service line portfolio for changing market conditions while restructuring services . . .

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