Achieving Short- & Long-Term Strategy Goals Through Team Involvement: Q&A With Debra D. Taylor, Sweetser

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Organizations that expect to stay competitive need a strategic plan that both addresses their changing market environment, and develops an integrated plan and budget for all major investments. The question is, what should those major investments be? For most executive teams, there are arguments to be made for investments in new services lines, technology and information management systems, talent management and compensation, marketing, organizational structure, partnership, mergers.the list goes on, and can be overwhelming.

For a perspective on organizing a strategic plan, we reached out to Debra D. Taylor, President and CEO at Sweetser—she broke down . . .