August 31, 2005

Marketing & Development Institute Draws Top Executives To Houston

Gettysburg, Pennsylvania (August 31, 2005) - OPEN MINDS announces that the 2005 Marketing & Development Institute: “Harness the Power of Marketing to Get New Contracts, Grants, & Donations” is scheduled for September 15-16, 2005 in Houston at the Crowne Plaza Downtown. This year's theme tackles the new environments that organizations struggle with everyday in which they are asked to "do magic" in a business climate of growing competition, dwindling funding streams, increased donor requirements, and a shifting behavioral health and social service landscape. This event promises to be a one-of-a-kind executive education experience encompassing the competencies that every leader needs to bring success in the marketing and development arena of their organization.

Join Monica E. Oss, Chief Executive Officer of OPEN MINDS, as she kicks off the institute with a plenary address titled “The Changing Role of Marketing in Behavioral Health & Social Services: Trends Driving Funding Issues for Executives in the Field.” Top executives in the field will then present "Best Practice Management Models" and "Executive Case Studies" sessions, including:

  • The Path to Revenue Diversification: The Chaddock Case Study by Debbie Reed, COO, Chaddock

  • The CEO’s Perspective on Creating a Non-Profit Marketing & Development Department: A Panel Discussion including: Curtis C. Mooney, President & CEO of DePelchin Children’s Center; Debbie Reed, COO, Chaddock; and Rosemarie Burton, President & CEO, Klingberg Family Centers

  • How to Maximize Your Board's Role in Non-Profit Fundraising in a Competitive World: A Panel Discussion moderated by January H. Scott, Senior Consultant, OPEN MINDS

  • Developing a Successful Continuum of Care: The Princeton House Behavioral Health Case Study by Richard Wohl, MSW, MBA, VP Behavioral Health, Princeton HealthCare System & Peter Thomas, Ph.D., Executive Director Outpatient Services, Princeton House Behavioral Health

  • New Revenue Sources or a Dangerous Diversion? Jim Mays, Vice President of Administrative Services, HealthNetwork EAP

  • What Do Customers Want? Competition in a Market of Choice Environment: A Panel of Providers, Payers and Consumers

Sponsors of the 2005 Marketing & Development Institute include: Bristol-Myers Squibb Company, The Association of Substance Abuse Programs, Texas Community Services, Inc., Texas Alliance of Child & Family Services, and The Texas Council of Community Mental Health and Mental Retardation Centers.

Registration is $795 per person. Group rates are available.
For more information and a complete agenda visit our web site at http://www.openminds.com/educ/omi2005md.htm,
call toll free: 1-877-350-6463, or E-mail: openminds@openminds.com.

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