August 27, 2004

New Revenue Sources the Focus of the 2004 OPEN MINDS Marketing & Development Institute

Gettysburg, Pennsylvania – Improving marketing planning and operating to win new revenue is the focus of the 2004 OPEN MINDS Marketing & Development Institute – Harness the Power of Marketing to Get New Contracts, Grants, and Donations. This two-day program will be held on October 7-8, 2004 at The World Center Marriott in Orlando and features a series of informative workshops led by the members of the OPEN MINDS consulting team: Monica E. Oss, Rosemary Hutchison, and Cyril Thomas.

"Behavioral health and social service organizations operate in a unique environment with very specific marketing needs," said Monica E. Oss, President of OPEN MINDS. "Our 2004 institute is designed to help executives develop and execute a plan to increase revenues from current payers and to tap into new revenue sources. This is the only meeting focused on field-tested marketing and development tools for behavioral health and social service."

Featured workshops include:

  • The Changing Role of Marketing in Behavioral Health & Social Services: Trends Driving Funding Issues for Executives in the Field
  • Developing a Winning Marketing Plan: A Step-by-Step Look at Classic Marketing Tools & Their Applications in the Field
  • Marketing Diagnostics: How to Identify Your Revenue & Pricing Problems
  • Moving Your Marketing Plan From Strategy to Action Setting Up Your Grant Writing Operation
  • Cutting Edge Grant Writing Tools to Improve Your Grant Writing Success
  • Developing Grant Budgets & Budget Narratives: A Roundtable Discussion
  • Fine-Tuning Your Approach to Account Management: Understanding How to Keep Customers (Whether Internal or External) & Expand Your Work With Them

Individual registration is $795 per person. Register by August 31, 2004 and pay only $695 per person. To register or request additional information, contact: OPEN MINDS at (717) 334-1329; fax: (717) 334-0538, E-mail: openminds@openminds.com or register on-line.

OPEN MINDS is a market information and management consulting firm specializing in the behavioral health and social service industry. Detailed information about our executive education programs can be found at on our web site. For more information about OPEN MINDS contact: OPEN MINDS, 163 York Street, Gettysburg, Pennsylvania 17325, 717-334-1329, fax: 717-334-0538, E-mail: openminds@openminds.com or visit our web site at http://www.openminds.com.

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