August 24, 2006

New Sources of Revenue in Behavioral Health & Social Services the Focus of the OPEN MINDS 2006 Marketing & Development Institute

Gettysburg, Pennsylvania – How to find new sources of revenue is the focus of the 2006 OPEN MINDS Marketing & Development Institute: “Harness the Power of Marketing to Get New Contracts, Grants, & Donations,” which will be held on September 28-29, 2006, at the Crowne Plaza Hartford Downtown in Hartford, Connecticut. Senior members of the OPEN MINDS consulting team and top executives in the field will lead a one-of-a-kind executive education experience, focusing on the competencies in marketing and development that every leader needs in order to bring success to their organization. Scheduled sessions include:

• The Changing Role of Marketing in Behavioral Health & Social Services: Trends Driving Funding Issues for Executives in the Field (Monica E. Oss, Chief Executive Officer, OPEN MINDS)

• Developing a Winning Marketing Plan: A Step-by-Step Look at Classic Marketing Tools & Their Application in the Field

• Maintaining (& Increasing) Your Organization’s Profitability: A Structured Approach to Diagnosing Your Organization’s Revenue & Margin Challenges

• How Technology is Creating New Market Opportunities in Community-Based Settings

• Improving and Increasing Service Development through Intensive Collaboration: The Alliance for Children Case Study

• Service Line Decision Making & New Service Development: Making Decisions on Diversification of New Service Offerings

• The Role of Revenue Diversification in Organizational Improvement: The Pikes Peak Behavioral Health Group Study

• Using Niche Marketing to Promote Diverse Product Lines: The Advanced Behavioral Health Case Study

• Thriving in a Competitive Market Through Innovation & Development: The College Hospital Case Study

• Using Large Account Management Techniques to Develop & Sustain Long-Term Customer Relationships

• Marketing Diagnostics: How to Identify Your Revenue & Pricing Problems

Attendees can earn up to 12 continuing education hours for their attendance to this event. For more information and a complete agenda of the 2006 OPEN MINDS Marketing & Development Institute, call toll free 877-350-6463 or go to http://www.openminds.com/educ/omi2006md.htm.