April 7, 2006

Learn to Harness the Power of Marketing to Get New Contracts, Grants, & Donations at OPEN MINDS 2006 Marketing & Development Institute

Gettysburg, Pennsylvania – Generating contracts, grants, and donations is the lifeblood of many organizations, but too often the pipeline runs dangerously low. In the words of best-selling author Harvey MacKay, "You must dig your well before you're thirsty." On September 28-29, 2006, OPEN MINDS will hold its 2006 Marketing & Development Institute: “Harness the Power of Marketing to Get New Contracts, Grants, & Donations,” at the Crowne Plaza Hartford Downtown in Hartford, Connecticut.

Senior members of the OPEN MINDS consulting team and top executives in the field will present the newest models and theories in marketing, public relations strategies, grant writing, and innovative fundraising and promotion techniques to increase profitability and product development in behavioral health organizations. Featured “Best Practice Management Models” and “Executive Case Studies” at the 2006 Marketing and Development Institute include:

• The Changing Role of Marketing in Behavioral Health & Social Services: Trends Driving Funding Issues for Executives in the Field

• Developing a Winning Marketing Plan: A Step-by-Step Look at Classic Marketing Tools & Their Application in the Field

• Maintaining (& Increasing) Your Organization’s Profitability: A Structured Approach to Diagnosing Your Organization’s Revenue & Margin Challenges

• Mastering Viral Marketing: Achieving Success Through Interconnected Groups of Consumers

• The Role of Revenue Diversification in Organizational Improvement: The Pikes Peak Behavioral Health Group Study

• Using Niche Marketing to Promote Diverse Product Lines: The Advanced Behavioral Health Case Study

Attendees can earn up to 11 continuing education hours for their attendance to this event. For more information and a complete agenda of the 2006 OPEN MINDS Marketing & Development Institute, call toll free 877-350-6463 or go to http://www.openminds.com/educ/omi2006md.htm. Registrations received before August 25, 2006, will receive a $100 discount off the regular institute price of $795.

The American College of Addiction Treatment Administrators accepts all OPEN MINDS institutes and seminars for full credit. Attendance can also be applied towards the non-credit certificate in Health and Human Service Management from Shippensburg University of Pennsylvania.

OPEN MINDS is a national behavioral health and social service industry market research and management-consulting firm. Founded in 1987 and based in Gettysburg, Pennsylvania, the more than 75 associates of OPEN MINDS provide information services, executive education, market research, and management consultation services. The firm's mission is to provide behavioral health and social service payers, consumer associations, and service providers with the management knowledge needed to improve their efficiency and effectiveness in order to better serve consumers.