What is Your Organization’s Entrepreneurial IQ?

May 20, 2010 Entrepreneurship and innovation are becoming essential competencies for advancement in health and human services – especially with technology, parity, and health care reform changing the landscape. How fast can your organization change to respond to a shift in customer preferences? Our team at OPEN MINDS identified thirteen management competencies essential for organizational innovation. Competency 1: Centralization of accountability for revenue to assure effective implementation for marketing tactics Competency 2: A formal marketing plan to appropriately allocate marketing resources Competency 3: Marketing budget tested by ROI analysis to identify the appropriate amount of marketing investment Competency 4: Market intelligence . . .