The Monthly Management Newsletter

Since 1987, the OPEN MINDS newsletter has been the leading source of industry analyses & management advice needed to thrive in a changing world. It is the one and only management newsletter specifically for executives in the behavioral health and social service field - written by the Monica E. Oss, the market research and management consulting team at OPEN MINDS, and a variety of guest authors from the field.

February 2012

• The Marketing Challenge Of The 5% & The 95%

  Cover Story - February 2012

  Over the past year, I've come to change my view of what the policy push for "integration" means to specialist provider organizations. Until very recently, the discussion of integration has been a discussion of one model versus another – is it better to have social workers come into the primary care setting to work with patients with mental illness, like they did in South Carolina? Or does it make more sense to integrate primary and behavioral health care at both federally qualified health centers (FQHCs) and community mental health centers (CMHCs), as they did in Missouri? But now, a new issue has emerged...one that will undoubtedly change the way we think about the integration market in the future. There has been a very pronounced change in the discussion of service management models over the past three years. We're seeing the development of two health system models in the United States (and I'm not referring to the insured versus the uninsured – a subject for a different day) – one for high-cost complex consumers...
  

  Read The Full Article (all members)

• Also In This Month's Issue:

  Adding A New Service Line: A Disciplined Planning Process Is Key To Success
  
  Want To Win Proposals? Here Are The Five Steps To A Winning Product
  
  Your Marketing Plan: Thinking Through Social Media Strategy
  
  Surfing The New Normal: Positioning Your Organization Via Mergers & Acquisitions
  
  Disruptive Innovation In Integrated Care Delivery Systems: The Market Trends We Were Surprised Not To See
  
  Marketing Hospital Psychiatric Services: Three Ideas To Increase Your Census
  
  Tobacco Cessation Programs: A Growing Opportunity
  
  Provider Reimbursement Cuts Spark Responses: Advocacy, Lawsuits & Court Rulings
  
  Providers Of Autism Treatment Services May Benefit From Local Collaboration With Law Enforcement
  
  Behavioral Health 4.5% Of Hospital Stays: $9.7 Billion National Cost
  
  Implementing Process Benchmarking: Find The Secrets To Great Performance
  
  Fraud Findings Just The Tip Of The Iceberg
  
  

  View Entire Issue

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