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OPEN MINDS Advisor Cover Story Commodity market pricing has become the standard in the behavioral health and social service fields. Yet, many executives don't understand how this has happened or what the implications are for planning and management. And, from an industry perspective, little is being done to move the pricing in the field from a "commodity" model to one that differentiates among services based on parameters other than price. So what does commodity pricing have to do with our industry? From a business perspective, a commodity product . . .
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