Evaluate Marketing ROI With Performance-Based Metrics

Tuesday, October 6, 2009 How does your organization measure the impact of marketing activities? If you are like most behavioral health and social service provider organizations, evaluating the return on marketing dollars and manpower can become an exercise of assumptions, intuition, and ‘touchy-feely’ metrics like believing you ‘got good PR’ out of your efforts. As economies and budgets all over the country continue to tighten, it is hard to imagine that CFOs wired to think in terms of dollars and cents will continue to approve marketing budgets without concrete evidence of effectiveness. In today’s competitive business culture, using . . .