Executive Briefings | November 24, 2014
Consumer Focused? Think Mass Customization
Health care organizations need to change their approach. Don’t treat consumers like patients, treat them like customers. Just like in any other area of commerce.
This statement by Herb Quinde, Director, Public Sector of Microsoft Corporation, caused a stir during our Town Hall session, Using A Data-Driven Approach To Coordinate Care – The Provider Organization Perspective, at the 2014 OPEN MINDS Technology & Informatics Institute. Ethics, impracticality, expense, privacy, and more were part of the ensuing discussion.
If you think that “consumerism” will become . . .