Executive Briefing | by Monica E. Oss | November 19, 2011
November 19, 2011
Have you purchased something with a QR code on your smartphone? Learned to use “Siri” as your assistant with your iPhone? Installed Adobe X on your laptop? If this makes you feel a bit “disrupted,” join the club.
I’ve written a lot about disruptive innovation to both understand changes in the market – and addressed those changes through new strategy development models (see Disruptive Innovation Hard At Work: The Changing Role of Facilities in the Health & Human Service System; When It Comes to Disruptive Innovation, Think Reframe, Not Protectionism; and Relentless March of Technology all members).
A new report added additional depth to my thinking on disruptive innovation – the recently released Disruptive Forces: Driving a Human Services Revolution, by The Alliance for Children and Families and Baker Tilly. Their analysis reviews six primary forces that are driving change in the human service field:
Purposeful Experimentation: Experimenting with low-cost information technologies and social media as funding declines (see When It Comes to Disruptive Innovation, Think Reframe, Not Protectionism )
Information Liberation: Consumers sharing information and taking more control over how their information is shared and used (see Who’s Afraid of Performance Data? all members)
Integrating Science: Combining science and service to alter the ways in which individuals are diagnosed and treated (see The Evolving Neurotech Market: New Science Creating New Tools For Future Consumers )
Uncompromising Demand for Impact: The push by payers and consumers for interventions that have greater efficacy at a lower cost (see With Comparative Effectiveness on the Way, How Do We Speed Up the Science-to-Service Lag? all members)
Branding Causes, Not Organizations: Movement by providers to ‘brand’ their organizations through the leverage of the core issues and causes they address (see Assessing Your Organization’s Brand Identity: Is Your Market Positioning a “Winning” Position? )
Attracting Investors, Not Donors: Shifting the sources of capital available to non-profit organizations (see Protect Your Organization’s Most Valuable Financial Asset: Understanding Federal Tax Exempt Status )
Change is never easy – and disruptive change is downright nerve wracking. As managers, making decisions about change in this time of transition brings its own unique challenges (see Stuck In Sunk Cost Thinking all members). Acting proactively in this tide of change allows you to reposition before your competition – and be successful when the disruption is ended. In the words of William Shakespeare, “There is a tide in the affairs of men, which, taken at the flood, leads on to fortune. [...] We must take the current when it serves, or lose our ventures.”
Monica E. Oss
Chief Executive Officer, OPEN MINDS
To learn more, see: Does Your Team Have The Critical Skills To Implement Disruptive Solutions? all members
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