Increasing The Yield From Your Residential Referrals With CRM

Saturday, November 12, 2011 Converting inquiries and referrals into admissions is a key competitive issue for residential service programs these days – and the competition between programs is stiff. I’ve found that a major differentiator in that yield (the conversion rate from those initial inquiries and referrals to admissions) is the process that organizations put in place at the point of a first call or first e-mail message. The most successful programs are those that make the admissions process the easiest, the shortest, and the most convenient. From promptly returned telephone calls to standardized processes for providing and gathering . . .