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Market Intelligence Updates

The Alternative To Big – The Niche?

Monica E. Oss, Chief Executive Officer, OPEN MINDS | Distributed May 18, 2013

When looking at the continued consolidation of care coordination and the increased competition for consumers, a common question for executive teams is to ask is, “Can we compete?” An attractive alternative to facing all of the market competition, can be staying small and becoming a niche provider. But being a niche provider is is not always a simple proposition. Changes in the field have redefined the concept of "niche" – previous niches like “we serve consumers with SMI” or “we provide children’s residential services” – have been eroded by both new technology and competition. Successful niches have become more discrete. So, if you’re considering niche marketing, there are three key considerations for your executive team... Full Article

  • How Much Overhead Is Too Much Overhead?

    (05/17/13) There is a lot of concern about "overhead" in the health and human service field these days. What do we mean when we say "overhead"? Overhead is an accounting term that refers to all ongoing business expenses not including or related to direct labor, direct materials, or third-party expenses that are billed directly to customers. Overhead must be paid for on an ongoing basis, regardless of whether an organization is has a high or low volume of business. For this reason, calculating overhead is important not just for budgeting... Full Article

  • Economies Of Scale 101

    (05/16/13) Economy of scale. We may not use the term much, but it is the concept that is driving many mergers in the health and human service field. By definition, economies of scale are “the increase in efficiency of production as the number of goods being produced increases. . .” The assumption being that if an organization can produce more of something, the cost per unit of that something will go down. This would be due to ‘scale’ – lower amount of overhead in proportion to direct costs and the effect of volume in getting maximum yield from infrastructure and staffing... Full Article




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