The OPEN MINDS Research and Consulting team is comprised of over 70 professionals with specific research and management expertise and experience in addiction treatment, mental health and social service fields. Meet our team...
Strategic Management: Organizations with limited resources have little margin for error, particularly in a rapidly changing environment that requires re-evaluation of mission, vision, values, customers, programming, and funding. Learn more...
Technology & Information Management: Technology systems are essential to the operations and management of behavioral health and social service organizations. These organizations require and rely upon practice management, managed care, accounting, human resources, and consumer assessment & outcomes software. Learn more...
Leadership & Governance: The health and human service landscape is constantly changing. Changing with it it is the role of the board of directors. Boards of for-profit, not-for-profit, and governmental agencies all find their needs for information and their responsibilities shifting. Learn more...
Marketing & Innovation Management Consultation
Privatization, consolidation and competitive bidding of behavioral health, MR/DD and children's services have resulted in serious threats, as well as tremendous opportunities for behavioral health and social services organizations. This rapidly changing environment demands an understanding of customers, competitors, market opportunity, and how to successfully compete. Many behavioral health and social services organizations for the first time find themselves in competition with national for-profit companies, former colleagues, out-of-area providers, and in some cases current funding agents, such as county mental health agencies. In order to analyze and capitalize on these threats and opportunities, behavioral health and social service executives need to employ traditional marketing disciplines that were not previously required to manage their organizations, such as:
- Market analysis
- Marketing planning
- Product development
- Target pricing
These same organizations also have a need to generate funding from new and more flexible sources. In order to be successful, behavioral health and social services executives require a development strategy and tactics that increase foundation grants and donor contributions through effectively orchestrated public relations and charitable giving programs.
OPEN MINDS marketing, sales & development consulting are designed to assist behavioral health and social service organizations to rapidly analyze and to successfully respond to changing market conditions. Our marketing strategy & marketing management consulting engagements have included:
- Marketing research
- Marketing plan development
- Product development
- Product pricing
- Competitive pricing analysis
- Sales strategy
- Sales management
- Brokerage development
- Constituency building programs
- Developing proposal production systems
- Grant and proposal writing and management
- Sales presentations
- Conducting focus groups
- Contract negotiation
- Press relations
- Marketing materials development