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December 22, 2003
 Evaluation of the
National Youth Anti-Drug Media Campaign:
2003 Report of Findings
Executive Summary
The National Youth
Anti-Drug Media Campaign was funded by the Congress to reduce and
prevent drug use among young
people by addressing youth directly as well as indirectly, and by
encouraging their parents and
other adults to take actions known to affect youth drug use. The
major intervention components
include television, radio, and other advertising, complemented by
public relations efforts including
community outreach and institutional partnerships. This evaluation
report covers the current phase
(Phase III) of the project, from September 1999 through June 2003.
The youth component of the
Campaign focuses on evidence concerning the possible effects
of the Marijuana Initiative, which began
in late fall 2002.
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