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September
2002
 Federal Health Web Sites:
Current & Future Roles
Carol Cronin, Consultant
Health Insurance Reform Project
The George Washington University
Summary
An examination of the current and possible
future roles of federal health Web sites, this paper provides an
overview of site categories, functions, target audiences,
marketing approaches, knowledge management, and evaluation
strategies. It concludes with a look at future opportunities and
challenges for the federal government in providing health
information online.
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