The complete text of this report is available in Portable Document (PDF) format.
To view the report in PDF format, you first need to
download the free Adobe Acrobat Viewer. The Acrobat Viewer will launch the file so that
you can see the document on your monitor and then print it. Download Adobe Acrobat.
Download
the Report
|
|
September 2001
 Understanding the
Effects of Direct-to-Consumer Prescription Drug Advertising
Pharmaceutical manufacturers have dramatically increased the
adverting of prescription drugs directly to consumers in recent
years, with ad spending more than tripling from $791 million in
1996 to $2.5 billion in 2000. Television advertising, in
particular, has grown rapidly -- from $220 million in 1996 to $1.6
billion in 2000 -- in part due to the relaxing of the Food and
Drug Administration (FDA) rules governing such ads in 1997.
|
OPEN MINDS Industry Resources