July 2009

IBM Health Care Survey

The IBM Health Care Survey analysis is based on a phone survey that was conducted June 25-29 by Braun Research among 1,000 adults aged 18 or older. Those surveyed included people considered insured, under-insured, and uninsured. The goal was to gather information about consumer health care behaviors and attitudes to establish an understanding of the factors that drive and deter consumers from managing their health proactively.