May 20, 2010
Developing A New Service: Tools You Need to Successfully Launch a New Service Offering
This presentation, by Robert Neary, Senior Associate, OPEN MINDS, was given at the 2010 Strategic Planning Institute, in San Antonio, Texas on May 20, 2010. During
this session, Mr. Neary discussed the concept of service line management, new service development prototypes, and service development tools which include the
service development checklist, service blueprinting, and target costing for launching new services.
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