2004 Partnership Attitude Tracking Study

The Partnership Attitude Tracking Study (PATS) is the Partnership's unique contribution to the field of substance abuse prevention. An annual study that tracks the elaborate and complex attitudes consumers have about illegal drugs, this research allows us to understand what our target audiences think and feel about various drugs. This consumer-focused, consumer-based research is the largest drug-related attitudinal tracking study in the country. No other organization in the country- commercial, non-profit or governmental- has the rich insights into consumers and drugs that PATS has captured in its 17 installments. The insights gleaned from this study help us develop advertising designed to un-sell drugs to consumers.