Strategic Revenue Diversification: What Are The Options? How Do You Decide What Options To Pursue?
This presentation, by John Talbot, Ph.D., Executive Vice President, OPEN MINDS, was given at the
2010 OPEN MINDS Marketing and Innovation Institute.
During this session, Mr. Talbot discusses the importance of linking the revenue diversification strategy to the strategic plan, the range of revenue opportunities, and
the process for selecting a strategy.
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launch the file so that you can see the document and/or print it.