How Much Should My Organization Spend On Marketing? A Structured Approach to Assessing the Impact of Marketing Investments

March 1, 2010

This presentation, by Jeremy Mann, Senior Associate, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Mann discussed principles of service-marketing and the application in behavioral health field, the OPEN MINDS marketing assessment model, the impact of spending on marketing initiatives, an introduction to the OPEN MINDS marketing assessment tools to evaluate marketing effectiveness, and learning from peers.

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