Doing Something New? The Tools You Need for a New Service Line Launch
This presentation, by Jeremy Mann, Senior Associate, OPEN MINDS, was given at the
2010 OPEN MINDS Marketing and Innovation Institute. During this
session, Mr. Mann discussed the concept of a service line management, new service line development prototypes, and service development tools. These tools
include service line portfolio analyses, service blueprinting, and target costing for launching new services.
Looking for something different? Find a wealth of reports, white papers, and other behavioral health and social service
resources in the OPEN MINDS Circle Library.
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To download the file in PDF format, you first need to download the free Adobe Acrobat Viewer. The Acrobat Viewer will
launch the file so that you can see the document and/or print it.