Maintaining (& Increasing) Your Organization?s Profitability: A Structured Approach to Diagnosing Your Organization?s Revenue & Margin Challenges

March 1, 2010

Maintaining (& Increasing) Your Organization's Profitability: A Structured Approach to Diagnosing Your Organization's Revenue & Margin Challenges

This presentation, by John Talbot, Ph.D., Executive Vice President, OPEN MINDS, was given at the 2010 OPEN MINDS Marketing and Innovation Institute. During this session, Mr. Talbot discussed how to conduct a structured revenue diagnostics process, the how-to's for maximizing contract revenue, and how to apply these processes in an organization. Mr. Talbot begins by diagnosing the current challenges, then how to maximize the contract revenue, and outlines the ten revenue maximization principles.

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