March 1, 2010
Developing a Winning Marketing Plan: A Step by Step Look at Classic Marketing Tools & Their Application in the Field
This presentation, by Jeremy Mann, Senior Associate, OPEN MINDS, was given at the
2010 OPEN MINDS Marketing and Innovation Institute. During this
session, Mr. Mann discusses how to acknowledge the differences between strategic planning and marketing planning, the structure of a winning market
plan, and the importance of service line definition and metrics in marketing planning.
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