Description:
How do I develop an affordable plan to bring in new revenue that my organization
needs? What is a "reasonable" budget for marketing? You will learn the answers to these questions - and much
more by attending this OPEN MINDS seminar. This intensive small group experience walks you through the
marketing planning process from marketing management theory, to planning and budget development, to
managing (and tracking) your marketing program's success. Don't miss this seminar - the only marketing
seminar developed specifically for behavioral health and social service executives.
Contact Hours: 6.0
What you will learn:
- Learn 'best practice' in developing a competitive marketing plan
- Understand where strategic planning ends and marketing planning begins
- Learn zero-based marketing budgeting - from service line revenue forecasts to building marketing
budgets
- Develop a model for implementing and managing your organization's marketing programs
Who should attend?
- Marketing executives
- Chief executive officers
- Executive directors
- Staff involved in generating income for their organization
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Event Agenda
Registration 8:00 AM
Session 1
Developing a Winning Marketing Plan: A Step-By-Step Look at Classic Marketing Tools
& Their Application in the Field
- The Fundamental Differences Between Strategic Planning & Marketing Planning
- The Structure of a "Winning" Marketing Plan
- The Importance of Service Line Definition & Metrics in Marketing Planning
- Developing Organization Revenue Forecasts by Service Line
- Tactical Approaches to Revenue Generation
- Linking Tactics, Budgets & Timelines
Session 2
Marketing Diagnostics: How to Identify Your Revenue & Pricing Problems
- Understand the Possible Variables in Revenue & Pricing Issues
- Differentiate Organizational Marketing Problems From Issues Specific to Pricing, Promotion, or Product
Line
- Case Examples of Problems (and Solutions) to Marketing Challenges
Session 3
Beyond the Plan: Keys to Implementing Marketing Plans & Managing Performance
- From Marketing Plan to Practice Plan
- Measuring the 'Success' of Marketing Tactics
- Tracking Revenue & Problem Solving
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